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TIME: Almanac of the 20th Century
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TIME, Almanac of the 20th Century.ISO
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1940
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40bing
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1994-02-27
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<text>
<title>
(1940s) Bing Crosby
</title>
<history>
TIME--The Weekly Newsmagazine--1940s Highlights
PEOPLE
</history>
<article>
<source>Time Magazine</source>
<hdr>
Bing Crosby
</hdr>
<body>
<p>(April 7, 1941)
</p>
<p> Casual, talented and loaded with Irish luck, the Crosby career
is also notable for making a bum out of Horatio Alger. For in
37 years, Bing Crosby has shed a confusing new light on the
problem of how to be a success. He has never studied music or
voice or pounded the pavements looking for work; yet jobs kept
turning up--each a little better than the last. He always falls
uphill. Year after year he sings, and people pay fortunes to
hear him. Over the radio, Bing's voice is worth $7,500 for one
hour's broadcast a week. On records, it sold 3,500,000 discs
this year and earned him $77,000. In the movies, it brings him
$175,000 a picture for three pictures a year.</p>
</body>
</article>
</text>